Investigating Interference in Response Time

Investigating Interference in Response Time Saran Singh Sound An experiment to investigate Interference in response time Abstract In my investigation I have replicated the Stroop Effect, which is a test for checking interference in response time and processing. This effect has been useful as it helps us understand that brain’s reaction time slows down when there is conflicting stimuli. In my investigation i wanted to check for the difference in the response time participants take when a colored block stimulus is compared to a conflicting stimulus. For the collection of data for this experiment participants were conveniently chosen i.e. the students were sent into the classroom as an when they were free. In the experiment I recorded the response time of each participant until they finished the whole task. For the purpose of this investigation, standard deviation was used as a statistic measure. It was hypothesized that participants would have increased response time in the conflicting stimuli as it had interference. Our replicated study seems to match the same. Word Count: 152 Introduction Automatic processing can be defined as processes that do not require attention; they can often be performed along with other tasks without interference.[1] The Stroop Effect tested how automatic processing works. J. Ridley Stroop (1935) aimed to demonstrate the effect of interference in the reaction time. Stroop used only five colors (red, blue, green, brown, and purple) for his stimuli and conducted three separate experiments. He tested different number of participants for each of his experiments. In his first experiment he made his seventy undergraduate college participants (14 male and 56 female) read two stimuli and call out the color name in both cases. Stimulus-one was a list of color names printed in black ink and stimulus-two was a list of colors written in conflicting/contradictory ink, i.e., blue written in red ink. For the second experiment, Stroop used 100 participants (88 college undergraduates, 29 males and 59 females, and 12 graduate students, all females) who were als o made to read two stimuli. Stimulus-one was a list of colored square boxes and stimulus-two was a list of color names printed in conflicting/contradictory ink. The participants were made to call out the color the words and blocks are printed in. In his last experiment, Stroop replicated experiment two in the same manner except for two things. One he used thirty two undergraduates’ participants from the University of Arizona and second he replaced the colored blocks with colored swastikas. The results of Stroops’ experiment were: Naming of the ink color in the neutral stimuli was faster than in the conflicting stimulus which is semantic interference. When participants were asked to name the word instead of the ink color semantic interference disappeared. In this study we have replicated the Stroop Effect and our aim and hypothesis is that there would be an increase in the response time for the conflicting stimuli Method Design Repeated measures were used for this experiment. Using repeated measures helped us control any effects that might be attributed to personal characteristics of the participants, such as age and gender and if random measures were used we wouldn’t have truly known the effect of interference on response time. The independent variable for my experiment was the two-stimulus and the dependent variable was the response time taken in seconds to identify the color of the ink in both the stimuli; colored block stimuli and contradictory ink stimuli. The instructions and procedure was kept constant for each participant. During the experiment, ethical considerations were made. Participants data was kept anonymous, were given right to withdraw and were debriefed[2] after the experiment. They were also made to sign an informed consent form[3] at their own wish and will before the experiment was conducted. Participants The participants in this experiment were conveniently chosen Jamnabai Narsee School IB Seniors population non psychology students. Convenience sampling was used because at the time of conducting this experiment regular classes were functioning in the School and only the students who were free at that time were chosen to participate. A total of ten participants out of 98 students in the seniors’ population were used for this experiment; 7 male and 3 female. The participants’ age ranged from sixteen to seventeen. All of the participants were fluent with English and were from the same educational and cultural background. Materials Standardized Instructions[4] Informed Consent[5] Matrix of colored blocks printed on blank sheet of paper- Colored block stimulus[6] Matrix of color names printed in contradictory ink on blank sheet of paper-Conflicting stimulus[7] Post task questions[8] Debriefing[9] Digital stopwatch  ±0.01s Pens Procedure The materials for this experiment were prepared using word processing and photo editing software. The steps for carrying out the experiment were as follows: Participants were tested individually in a classroom in Jamnabai Narsee School. The researcher read out the standardized instructions[10] out loud. Then the informed consent[11] was handed out to be signed. Instructions on performing the task first condition (Colored block stimulus)[12]-were read aloud to the participants The participants were then informed to begin the task on the count of 3. After the participant finished speaking out all the color names the stopwatch was stopped and the time was noted. The participants were then instructed on the second condition (Word stimulus)[13]. They were told to begin the new task at the count of 3. The stopwatch was stopped immediately after they finished the task and the time was noted. The post task questions[14] were handed over to the participants after they had finished their tasks. Lastly, the researcher debriefed[15] the participants on the nature of the experiment. Before the participants left they were thanked and instructed not to reveal their participation in this experiment in order to avoid revealing of the aim of this experiment. Results From the mean measure on Table 1, it can be deduced that the conflicting word stimulus had higher response times than the colored block stimulus. The colored block stimulus had response times close to the mean because it has a low standard deviation. The mean was calculated for this experiment as it measures the central tendency for the response time and furthermore, mean encompasses all the data. The standard deviation shows us how far the values tend to be from the mean. Calculations[16] Table 1: Mean response time and standard deviation of Colored Block Stimulus and Conflicting Word Stimulus Figure 1: Comparison of the mean response time for Colored Block Stimulus and Conflicting Word Stimulus. Discussion Colored Block Stimulus and Conflicting Word Stimulus have a mean of 17.0 and 24.8 seconds respectively. The difference in the time for both the stimulus suggests that response time was indeed greater for the conflicting word stimulus than that of the colored block stimulus which supports my hypothesis. This was because of the conflicting factors that caused interference and slowed processing speeds. This study matches the results found from the original Stroop Effect experiment[17]. The standard deviation value indicates that at some point of time there were errors in the experiment. While the execution of the experiment was simple, there were a few improvements which could have been made to ensure better results. The font size of the text was really small which increased the difficulty in reading it. The use of a slightly bigger font size would be beneficial. There were a few noises in the classroom which may have affected the participant’s concentration. Reassuring that there are no disturbances in the classroom during the experiment would be advantageous. There could also be an error in time from the researcher as there is a delay in the time at which the participant finishes the task and the time at which the researcher stops the stopwatch. The gender distribution for the experiment weren’t equal i.e. 7 male and 3 female participants. Some of the factors mentioned above could be the reason for the high standard deviation value. Therefore, after analyzing the data we can conclude that the hypothesis of my experiment was met even though there were some flaws in the experiment. References Stroop R, J. (n.d.), Stroop Effect, STUDIES OF INTERFERENCE IN SERIAL VERBAL REACTIONS. Journal of Experimental Psychology, 18, 643-662. Retrieved August 16, 2014 from http://psychclassics.yorku.ca/Stroop/ Gerrig, R., Zimbardo, P. (2002, January 1). Glossary of Psychological Terms. Retrieved October 30, 2014, from http://www.apa.org/research/action/glossary.aspx Resnik, D. (2011, May 1). National Institute of Environmental Health Sciences. Retrieved October 30, 2014, from http://www.niehs.nih.gov/research/resources/bioethics/whatis Appendices Appendix 1 Standardized Instructions: Appendix 2 Informed Consent: Appendix 3 Stimulus 1: Appendix 4 Stimulus 2 Appendix 5 Post Task Questions: Appendix 6 Debriefing: Appendix 7 Raw Data: Sample Standard Deviation calculation = = 1.7s [1] Gerrig, R., Zimbardo, P. (2002, January 1). Glossary of Psychological Terms. Retrieved October 30, 2014, from http://www.apa.org/research/action/glossary.aspx [2] Appendix 6 [3] Appendix 2 [4] Appendix 1 [5] Appendix 2 [6] Appendix 3 [7] Appendix 4 [8] Appendix 5 [9] Appendix 6 [10] Appendix 1 [11] Appendix 2 [12] Appendix 3 [13] Appendix 4 [14] Appendix 5 [15] Appendix 6 [16] Appendix 7 [17] Stroop R, J. (n.d.), Stroop Effect, STUDIES OF INTERFERENCE IN SERIAL VERBAL REACTIONS. Journal of Experimental Psychology, 18, 643-662. Retrieved August 16, 2014 from http://psychclassics.yorku.ca/Stroop/

Intro to Marketing Essay

It is important that McDonalds Corporation makes sure that any of their widely attractive and competitive marketing activities are produced within the constraints of the law. Consumer protection involves defending consumers by giving them a way to get reparations for damage cause because of faulty products. Therefore, McDonalds should keep up with changes in the law and landmark rulings to make sure any marketing in which they are developing won’t be illegal. Sales of Goods Act 1979 This act requires traders to sell goods whether that is written, verbal or graphical descriptions, they should be correctly and accurately described as well as being a satisfactory quality. This means that the condition of the product should include how long it lasts and being fit for purpose is key. This directly affects marketing activity as it means that any marketing should describe the product as accurately and truthful information. the product must be able to be used for purpose and if not, the customer is entitled to a full refund or exchange as a result of their concerns. If it is stated, it has to be guaranteed and false information given when advertising can be illegal. For example, McDonalds is one of the biggest fast food industries known globally. The products that they sell cannot be falsely advertised stating they are very healthy as by law, the amount of calories, fat, carbohydrates and sugar are all ingredients must be state on the packaging. It must be shown to potential customers exactly what products they sell and the quality must meet the standards as they are advertised. If not, this could lead to fines and imprisonment. Also, if a customer has a dispute of a member of McDonalds about the calories of a burger, the customer would then be informed exactly how many calories are in a burger as they are stated on every bit of packaging for exactly what is in the burger. Consumer Protection from Unfair Trading Regulations 2008 This act entitles all customers to fair treatment and honesty from businesses they deal with. This relatively recent piece of legislation should not have affected most businesses, but was targeted at organisations that do not always treat their customers well. Under this act, businesses cannot use aggressive sale tactics, or use dishonest promotional campaigns such as false advertising. For example, if McDonalds advertised their burgers on sale and they weren’t, this would result in mislead customers and giving false impressions to their target audiences which could possibly affect their reputation. EBay is a good example of this act. If an item is bought from a seller that is not as described or to an unsatisfactory quality, the buyer in entitled to a refund. If the seller fights their corner and claims that the buyer’s comments are untrue, the buyer can then open a case in the resolution centre in order to resolve this problem. Under the buyer protection policy, eBay has the right to fight the corner of the buyer so that the right solution is made. Consumer Credit Acts 1974 and 2006 This act protects consumer’s rights when they buy goods on credit or companies lending money to consumers. Traders who offend this law must have an OFT (Office of Fair Trading) licence and any complaints that arise with the customer regarding the organisation is dealt with by the FOS (Financial Ombudsman Service). For example, if you buy an Apple Mac computer, when this good has been paid for using a form of credit whether it be a credit card or credit agreement arranged by the trader, you may have an equal liability claim against the credit firm providing the contracted amount is over  £100 but no more than  £30,000. Consumer Protection (Distance Selling) Regulations 2000 Distance selling is any form of selling where there is no face to face communications between the customer and seller. the regulations require the business to provide clear information so customers can make more informed decisions regarding their purchases. An example of this regulation would be EBay. The business will give the consumer information such as goods they are selling, clear description, condition, location, payment options, delivery arrangements and returns policy. Data Protection Act 1998 This act means that any information stored by marketers must only be used for the stated purpose, must be accurately up to date and obtained fairly as well as lawfully. The act focuses on all businesses holding any confidential customer information on a database. As well as this, it should be no longer kept more than it is needed for a processed in line with your rights. It must be kept up to date as if someone passes away, you should not call asking for them. Also, if your information is protected from unauthorised use, it cannot be passed on to other companies without permission. The information which is stored is available for your inspection and correction upon request. It should also be protected from transfer to an area outside of the EEA (European Economic Area) unless adequate. McDonalds only gather personal information when voluntary submitted on their website to give feedback and they have online prize promotions. Sometimes, they change their private policies but only if a pressure group acts against them which is brought to the organisations attention. Trade Descriptions Act 1968 The act was introduced in order to protect consumers when purchasing products and services. It stipulates numerous different regulations that traders must adhere when carrying out their marketing activities. Sellers therefore must not mislead customers in any way as well as making descriptive yet accurate. This act not only refers to written descriptions but includes discussions, interactive exchanges and written documents. For example, within this act the trader must not indicate that a price is lower than it actually is as this is giving customers false information and misguiding them. McDonalds could not advertise that the price of a meal is  £3.00 is it is more than that because people will get the wrong idea and be displeased by the service and description of their products being false. Code of Advertising Practise and Advertising Standards Authority Marketing activities for a organisation are policed by the independent ASA. It is an industry body rather than a legal framework, and it promotes and maintains the UK code of advertising, sales promotion and direct marketing. The rules are to keep within the legal framework, protect customers from misleading claims, create an even footing for advertising. Principals for this include regulations such as the advertising a business produces should be in lines with the following rules: should be legal, decent, honest, truthful and have a sense of responsibility. Their advertising should not also be misleading or offensive. For example, McDonalds should not create slogans or include graphical advertising methods offending certain animal welfare groups or vegetarians as this is disregarded and taken seriously as well as being odious which they could potential lose customers because of. Ethical consideration A pressure group is an organised group that seeks to influence government policy or to protect a particular cause of interest. They don’t fight elections but may promote specific issues and may have more political objectives to aim for whilst enduring their campaign. they are undergone quietly on issues which most citizens wouldn’t full understand or recognise. For example, policies such as a medical association wanting to persuade the government to close down tobacco companies would affect their business and would also result in many convenience stores that would sell cigarettes. For example, in May 2011, more than 500 health professionals signed a petition to ask the makers of happy meals to stop marketing junk food to children so this had an impact on McDonalds in order to fulfil the needs to protesters so now healthier options such as fruit bags and fruit juices were introduced as a substitute to these ‘junk’ foods. Another example includes the animal rights pressure group; PETA launched a global campaign again McDonalds regarding animal rights issues and have created a billboard campaign disregarding McDonald’s non guilty claims which tried to make the fast-food giants listen to their views against animal welfare and rights. Consumerism is the organised efforts by individuals, groups and governments to help protect consumers from policies and practises that infringe the rights of consumers to fair business practises. It identifies the rights for consumers to be safe, to be informed, to choose and be heard. The Office of Fair Trading plays an active role in implement consumer legislation and to take action against traders who are seen as ‘unfair’. The packaging is an example of this as McDonalds used to use boxes that weren’t biodegradable but now they are being more environmentally friendly by using plastic boxes that won’t wear away and the resource is cheaper and will last longer. Advertising is mean to attract customers in but sometimes comments made can be acted upon and made subjective if the viewers don’t like what they see or hear. The language chosen for advertising needs to be accessible to the audience and put in a way that everyone can understand to widen the market of the product or service. The Advertising Standards Authority have acknowledged and acted upon the key areas which are when adverts refer to sex, involve strong language, religions and belief are fought against and also offensive grounds such as prejudgement or racism. In McDonalds case, critical issues that arose as a result of their advertising were there was claims that the organisation ‘exploits children’ with its advertising; the company was blamed for misleading children by using attractive advertisement as the use of fun character Ronald McDonald to encourage young people and attracting them to kid’s meals. Bibliography John Bevan, H. C.-S. (2010). BTEC Level 3 National Business, Book 1. Harlow, Essex, GBR : Pearson Education. http://www.tradedescriptionsact.co.uk/content/trade-descriptions-act-1968-28. html http://news.bbc.co.uk/1/hi/programmes/bbc_parliament/2443603.stm http://www.asa.org.uk/ http://www.tradingstandards.gov.uk/ http://www.scribd.com/doc/46508929/P2-Limitations-and-Constraints http://news.bbc.co.uk/1/hi/world/americas/474136.stm http://online.wsj.com/article/SB10001424052748703509104576329610340358394.html

Global Pain and Suffering Our Responsibility - 670 Words

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The Impact Of Religion On American History - 2156 Words

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